IKEA came to us with the greatest product ever. OBEGRÄNSAD.

A brand new collection for home music creators designed by the best collaborator anyone could ask for - Swedish House Mafia.

The worldwide sensation had just broken their deeply mourned, near-decade hiatus with a first-ever studio album.

They didn't just make music. They made furniture too.

Here’s how we launched OBEGRÄNSAD in Singapore with the support of local music creators.

By making music with OBEGRÄNSAD itself.

For we saw in OBEGRÄNSAD the greatest potential to be — The Greatest Swedish Remix.

And Singapore's music makers and lovers saw it too.