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The IKEA Remix
In 2022, IKEA came to us with the greatest product ever:
OBEGRÄNSAD
A limited collection for home music creators designed by the best collaborator anyone could dream of — Swedish House Mafia.
This was the year the world-wide sensation broke their deeply mourned, near-decade hiatus with their first-ever studio album 'Paradise Again'.
Here’s the GRAMMY®-nominated trio's collaboration with IKEA in a nutshell:
And here’s how we launched OBEGRÄNSAD in Singapore with the support of local music creators.
By making music with OBEGRÄNSAD itself.
For we saw in OBEGRÄNSAD the greatest potential to be — The Greatest Swedish Remix.
And Singapore's music makers and lovers saw it too.
Client
IKEA Singapore
Agency • TBWA\Singapore (2022)
Copywriter: Jeng | Art Director: Brian Don | Assistant Creative Directors: Robert Nelk + Mark Peeters | Brand Manager: Natasha Chew
Sound House Partner
Fuse Adventures in Audio