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"One Tap" with Kris+
KrisFlyer
Here's a fun thing we did with KrisFlyer for Kris+ the lifestyle app by Singapore Airlines.
Our Creative Approach
You're one tap away from that next getaway.
Start shopping and dining with Kris+ to roll your KrisFlyer miles.
Every getway begin with your everyday.
Here, you'll see our use of the Rube Goldberg machine as a visual device to storytell
the incremental benefits and domino effect of our Kris+ app.
Also to save you a tap
✨I named Kris+ back in 2020✨
Welcome to the plus side of life.
The plus to your everyday.
Brand Logo + Identity
Client
KrisFlyer • Singapore Airlines
Agency • TBWA\ Singapore (2023) • One Tap with Kris+
Senior Copywriter: Jeng | Art Director: Chris Leow | Copy Intern: Timothy Ong | Art Intern: Gracie Lee | Associate Creative Director: Germaine Chen | Brand Director: Justine Chng | Associate Brand Director: Charmaine Lim | Brand Manager: Xiwen Ng
Agency • TBWA\ Singapore (2020) • Kris+
Copywriter: Jeng | Junior Designer: Vania Limantara | Senior Designer: Cheng Tze Tzuen