• Beyond the Cabin

    In which my team and I got to live our Netflix dream Beyond the Office and made 6 films around the world with 6 brilliant cabin crew from Singapore Airlines.

     

    In short, this is Singapore Airlines' most ambitious content series in 2023, where we let the passions of our beloved cabin crew show us their world beyond the cabin.

    Here's our case study board

    broken image

    And here's the first episode of the series

    With over 28 million views received in 4 days

  • More Content

    Filmed within the homes of our cabin crew.

    Inside Moon's Vintage-filled Home

    Welcome to Mitchelle's Kitchen

  • Read all about how it's made here.

  • Client

    Singapore Airlines

    Agency • TBWA\Singapore (2023) • Main Films

    Senior Copywriter: Jeng | Art Director: Chris Leow | Deputy Executive Creative Director: Loo Yong Ping | Associate Creative Director: Lauren Lim | Group Brand Director: Eleni Sardi | Account Director: Nastasha Gotangco | Senior Brand Executive: Shin Ru Chew (and our solid team of Brand Directors)

     

    Produced by: SixToes • Executive Producer & Head of Production: Sariyanti Sannie | Producer: Gabriel Li | Producer: Joelle Goh | Content Production Creator: Sery Jamali ; and Geronimo Boy Film • Director: Joshua Trigg | Cinematographer: James Chegwyn

     

    In collaboration with the Singapore Airlines Team with special thanks to our kickass team of fixers around the world.

    Agency • TBWA\Singapore (2023) • Content

    Senior Copywriter: Jeng | Art Director: Chris Leow, Brian Don | Content Creator: Alif Jani | Senior Brand Executive: Shin Ru Chew | Brand Executive: Huijin Teo | With special thanks to Moon and Mitchelle for welcoming us into their homes.

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