Batik Motif - Hello I am Jeng

Singapore Airlines Batik Motif
In 2021, Singapore Airlines launched a new branding device, the Singapore Airlines Batik Motif — inspired by the iconic sarong kebaya of the Singapore Girl, and 10 flowers native to Singapore.

Here's how we told the story.
And here's more about the Batik Motif. If you, like us, pay immaculate attention to details.
Awards
Bronze, Gong 2021 — (Brand Identity Design)
Client
Singapore Airlines
Agency • TBWA\ Singapore (2021)
Copywriter: Jeng | Art Director: Sharmain Lim | Executive Creative Director: Andy Grant | Creative Director: Jimmy Neo; Loo Yong Ping | Brand Director: Justine Chng | Brand Executive: Shin Ru Chew | Associate Project Director: Nash Tan

Produced by: BOLT and Carbon TV (<--- they made the 3D flowers)

With special thanks to the Singapore Airlines Team and ex-pirates who crafted the motif; not forgetting Vania Limantara, Lin Gun Sung, Sue May Fong, Lauren Lim, Kenneth Choon, Ben Israel, Char-maine Tan, Didi Sutisna, Nastasha Gotangco, Greg Wood, Sabrina Chan, Robert Nelk, Mark Peeters.

Singapore Airlines Batik Motif