


- Brands
- Singapore Airlines
- Mandai Wildlife Reserve
- National Museum of Singapore
- Samaritans of Singapore
- FairPrice
- IKEA
- Spotify
- KrisFlyer
- Singtel
- …
- Brands
- Singapore Airlines
- Mandai Wildlife Reserve
- National Museum of Singapore
- Samaritans of Singapore
- FairPrice
- IKEA
- Spotify
- KrisFlyer
- Singtel


- Brands
- Singapore Airlines
- Mandai Wildlife Reserve
- National Museum of Singapore
- Samaritans of Singapore
- FairPrice
- IKEA
- Spotify
- KrisFlyer
- Singtel
- …
- Brands
- Singapore Airlines
- Mandai Wildlife Reserve
- National Museum of Singapore
- Samaritans of Singapore
- FairPrice
- IKEA
- Spotify
- KrisFlyer
- Singtel


Hello I am Jeng
"I believe being social is being relational.
And I choose to believe in the human side of business."
•••
A morbidly optimistic through-the-line Senior Copywriter whose tombstone will one day read: "Somehow". Walking houseplant in her moss girl era. TikTok and Meta lead for @singaporeair. Often associated with feathers that'll find her in her path.
⧗ Current muse: silver clay alchemy
The Work
Somehow, advertising found me. Here you'll meet a fortune cat, cookies that open the conversation on mental health, music crafted with furniture, chatty museum relics, flowers that make a brand flourish, unconventional prints, a music video, a travel show, a cooking show, a nation reimagined with A.I., food philosophy built by humans, a world built for you to 'Choose Your Wild' — and make the night, your next destination.
Partners
Signapore Airlines • Mandai Wildlife Group • FairPrice Group • IKEA • Spotify • National Museum of Singapore • Samaritans of Singapore • Singtel • Carro • Vivo Smartphone • Changi Airport Group • Nestlé • Lorna Whiston • Funan SG • Din Tai Fung • Nanyang Academy of Fine Arts (NAFA) • Families for Life • National Climate Change Secretariat (NCCS) • Ministry of Culture, Community and Youth (MCCY) • Beko • Kipling Singapore • Urban Redevelopment Authority • PaperOne • Public Utilities Board (PUB) • Singapore Cruise Centre • The Fascinating World of Forestry (April Group) • ZALORA • Chevrolet
FAQ
but in cave language
Years. Work?
Brain make ideas?
Good with tribe?
Awards?
Hobbies?
Sharp weapons?
LinkedIn reviews zaps aura points
Here are real words from the amazing people I've worked with.
I can tell you about them in person✌️
★★★★★
"A very kind witch and mother of birds." — Hazel Tan, Intern
★★★★★
"Mind of steel. Heart of gold. She ain't gonna make it through airport detectors." — Ling-Hwei Liew, Copywriter
★★★★★
"Collects feathers. Solid ideas." — Don Lim, Content Lead
★★★★★
"Better than ChatGPT." — Chris Leow, Art Director
★★★★★
"Like a bowl of good laksa. Rich in flavour and locally sourced." — ChatGPTim, Intern
Behind the Scenes
Shout-out to my teams 🏴☠️
12 décembre 20247 février 202428 septembre 2023
















