A Flight of Feelings

A Flight of Feelings
Case Film
In which I invented new words
To capture the magical feeling of flying with Singapore Airlines.
Sound on to enjoy the read
These 5 feelings now live on @singaporeair's social pages, garnering 40K organic likes within the first 3 days of publication.
Scroll on to discover
How our words inspired more feelings, memories and stories.
Update: We released a Part II
4 months later, we went from publishing "Feelings at 30,000 ft" to "Feelings in 30,000 places".
Even turned some of them into films
For @singaporeair on #FilmTok
Awards
Gold, Gong 2025 — Craft Gongs (Digital Craft: Copywriting)
Bronze, Gong 2025 — Branded Entertainment Gongs (Breakthrough on a Budget)
Client
Singapore Airlines
Agency • TBWA\Singapore
Senior Copywriter: Jeng | Content Lead: Don Lim | Content Creator: Darryl Ow | Associate Creative Director: Lauren Lim | Brand Director: Pam Wong | Brand Executive: Tyrina Toh + Special shoutout to Trang Dang for lending us your voice <3

Case Film