Hello I am Jeng

Hello I am Jeng
A morbidly optimistic through-the-line Senior Copywriter whose tombstone will one day read: "Somehow". Walking houseplant in her moss girl era. Co-pilot for @singaporeair TikTok. Often associated with feathers that'll find her in her path, somehow.

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The Work
Somehow, advertising found me.
Here you'll find cookies that open the conversation on mental health, music crafted with furniture, chatty museum relics, flowers that make a brand flourish, unconventional prints, a music video, a travel show — and a nation reimagined with A.I.
Behind the Scenes
Shout-out to my teams 🏴‍☠️
The Wooden Chair Analogy
December 12, 2024
Good Strategy is Useful
February 7, 2024
We Made a Travel Show
September 28, 2023
LinkedIn Reviews are Boring
Here are some out-of-context reviews of me from the amazing people I've worked with.
I can tell you all about them, should our paths ever cross in person✌️
★★★★★
"A very kind witch and mother of birds." — Hazel Tan, Intern
★★★★★
"Mind of steel. Heart of gold. She ain't gonna make it through airport detectors." — Ling-Hwei Liew, Copywriter
★★★★★
"Collects feathers. Solid ideas." — Don Lim, Content Lead
★★★★★
"Better than ChatGPT." — Chris Leow, Art Director
★★★★★
"Like a bowl of good laksa. Rich in flavour and locally sourced." — ChatGPTim, Intern