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Hello I am Jeng
A morbidly optimistic through-the-line Senior Copywriter whose tombstone will one day read: "Somehow". Walking houseplant in her moss girl era. Co-pilot for @singaporeair TikTok. Often associated with feathers that'll find her in her path.
The Work
Good ones sell brands.
Great ones shape them.
Somehow, advertising found me. Here you'll meet a fortune cat, cookies that open the conversation on mental health, music crafted with furniture, chatty museum relics, flowers that make a brand flourish, unconventional prints, a music video, a travel show — and a nation reimagined with A.I.
Behind the Scenes
Shout-out to my teams 🏴☠️
December 12, 2024February 7, 2024September 28, 2023LinkedIn Reviews are Boring
Here are some out-of-context reviews of me from the amazing people I've worked with.
I can tell you all about them, should our paths ever cross in person✌️
★★★★★
"A very kind witch and mother of birds." — Hazel Tan, Intern
★★★★★
"Mind of steel. Heart of gold. She ain't gonna make it through airport detectors." — Ling-Hwei Liew, Copywriter
★★★★★
"Collects feathers. Solid ideas." — Don Lim, Content Lead
★★★★★
"Better than ChatGPT." — Chris Leow, Art Director
★★★★★
"Like a bowl of good laksa. Rich in flavour and locally sourced." — ChatGPTim, Intern
Partners
Signapore Airlines • Mandai Wildlife Group • FairPrice Group • IKEA • Spotify • National Museum of Singapore • Samaritans of Singapore • Singtel • Carro • Vivo Smartphone • Changi Airport Group • Nestlé • Lorna Whiston • Funan SG • Din Tai Fung • Nanyang Academy of Fine Arts (NAFA) • Families for Life • National Climate Change Secretariat (NCCS) • Ministry of Culture, Community and Youth (MCCY) • Beko • Kipling Singapore • Urban Redevelopment Authority • PaperOne • Public Utilities Board (PUB) • Singapore Cruise Centre • The Fascinating World of Forestry (April Group) • ZALORA • Chevrolet